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what is ugc?
USER-GENERATED CONTENT (UGC) CAN COME IN MANY FORMS, INCLUDING IMAGES, VIDEOS, REVIEWS, AND
TESTIMONIALS. UGC IS BRAND-SPECIFIC CONTENT OF PRODUCT CREATED BY CUSTOMERS OR CONTENT CREATORS OF THAT ARE THEN SHARED ON SOCIAL MEDIA.
quick facts
74%
OF CONSUMERS RELY ON SOCIAL MEDIA TO MAKE THEIR PURCHASES
90%
OF CONSUMERS SAY UGC HOLDS MORE INFLUENCE OVER THEIR DESION TO BUY THAN PROMOTIONAL EMAILS OR EVEN SEARCH ENGINE RESULTS
2x
PURCHASE CONVERSION FROM USER GENERATED CONTENT
9.8x
MORE IMPACTFUL THAN INFLUENCER CONTENT WHEN MAKING A PURCHASING DECISION
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